CITM is an annual event that is held in Shanghai and Kunming alternatively. As the largest professional travel show in Asia, CITM has drawn the attention of people in the tourism industry worldwide.

　　Participants in CITM come from all sectors of the travel industry including international and domestic tourist organizations, travel agencies, hotels, airlines and related travel companies.

　　The CITM Organizing Committee is sparing no effort to invite, through various channels, buyers with strong competitiveness from China (including Hong Kong SAR, Macau SAR, and Taiwan Province) and other countries and regions in the world, to participate in the mart. Strict participation conditions and invitation procedures will guarantee the quality of buyers, so that the exhibitors will surely enjoy the great benefit at CITM.

　　Professional trade days will be arranged exclusively for registered delegates so as to ensure your participation in CITM valuable. In the days open to the public, exhibitors can promote tourist products and show advantages of tourism resources to the mass directly.

　　The CITM Organizing Committee will also invite a large number of correspondents of domestic and overseas media to cover the mart in an extensive way. Exhibitors may take the chance to increase their exposure and promote the reputation of their products.

CITM – The largest international tourism fair in Asia
Featuring rich contents
As the largest international tourism fair in Asia featuring the most preferential price, CITM will surely make the participants in the mart have a bumper harvest:

　　Exhibitors will have many opportunities to meet the personages from the tourism circles and establish extensive business contacts with them.

　　Participants may attend specialized symposiums and lectures to trace the latest development trend of international tourism.

　　Press conferences or cultural performances will be held at the mart to fully display the exhibitors’ new tourism products.

　　The mart will be open to tourism-related personnel and the public. It is predicted that tens of thousands of people will visit it.

　　Participants may hold various promotion activities, introduce the tourism resources of their own countries so as to enlarge their influences.

　　Through the CITM Official Website, participants can acquire various tourism information, communicate with sellers or buyer in the forum, as well as make business appointments so as to win the commercial opportunities at maximum.

　　China International Travel Mart 2006 (CITM 2006) will be held at the Shanghai New International Expo Centre from November 16 to 19. The CITM 2006 will cover an area of 57,500 square meters and consist of 2,306 exhibition booths, including 1,264 domestic booths and 1,042 overseas booths, making up 55 percent and 45 percent of the total respectively. A total of 2,095 booths on raw space will be constructed, making up 91 percent of the total; and the standard shell scheme booths will number 212, making up 9 percent of the total.

　　A total of 280 delegations of exhibitors will participate in the CITM 2006, including 31 delegations of the provinces, autonomous regions and municipalities directly under the central government, 36 domestic independent delegations, and 213 overseas delegations.

　　Exhibitors from the following 91 countries and regions will attend the CITM 2006: China, the United States, Russia, United Arab Emirates, Germany, Mauritius, Brazil, France, Argentina, Australia, Oman, Bahrain, Finland, South Africa, the United Kingdom, Spain, Greece, Denmark, Egypt, Switzerland, Mexico, Slovakia, Seychelles, Netherlands, the Republic of Korea, Zimbabwe, Canada, Italy, Austria, Turkey, Hungary, Japan, Peru, Ukraine, Maldives, Ireland, Morocco, Sweden, New Zealand, Czech Republic, Qatar, Chile, Israel, Fiji, Palau, Papua New Guinea, Samoa, Tuvalu, Tonga, Kiribati, Micronesia, Solomon Islands, Nauru, Marshall Islands, Cook Islands, Niue, Vanuatu, Norway, Madagascar, Syria, Jamaica, Bahamas, Singapore, Vietnam, Philippines, Malaysia, Thailand, Brunei, Laos, Cambodia, Indonesia, Myanmar, Mongolia, Cyprus, Malta, Iceland, San Marino, Portugal, Lebanon, Poland, India, Sri Lanka, Tunisia, Libya, Algeria, Belgium, Nepal, Cuba, Taiwan Region, Hong Kong SAR, Macao SAR.

　　It is the first time for the following 10 countries and regions to participate in the CITM: Oman, Bahrain, Morocco, Peru, Madagascar, Jamaica, Laos, Portugal, Libya and Algeria.

　　During the CITM 2006, some provinces, autonomous regions and municipalities directly under the central government in China will join together to promote their tourism resources, such as Shaanxi, Gansu, Ningxia and Xinjiang together set up “Silk Road” exhibition area; exhibition area organized by Shanghai, Jiangsu and Zhejiang makes joint promotion; Hubei and Chongqing hand in hand promote Three Gorges Tour; and exhibition area of Tibet and Qinghai also jointly promote the tourist route along the Qinghai-Tibet Railway.

　　In the CITM 2006, the participation in the number of overseas government tourism organizations will increase. For instance, Seychelles Tourism Board, Mexico Tourism Board, Oman Ministry of Tourism, Russian Tourism Ministry, Ministry of Road, Transport and Tourism, Mongolia, and Peru Ministry of Tourism will attend CITM for the first time.

　　The CITM 2006 will exceed the previous marts in terms of the numbers of exhibition booths, exhibitors as well as countries and regions, reaching a new historical high.

　　Moreover, the CITM 2006 will have a special exhibition area for tourism-related automobile companies with 270 exhibition booths, covering an area of 5,750 square meters. It will be the first time for CITM in history.

Organizers:
China National Tourism Administration
Yunan Provincial People’s Government
General Administration of Civil Aviation of China

Time: November 1 (Thursday) to November 4 (Sunday), 2007
Venue: Kunming International Convention & Exhibition Center
Scale: Area: 50, 000 sq m
Number of standard shell scheme booths: 2,000

Exhibitor’s Profile
Tourism administration/association, travel wholesaler, travel agency, tourist attraction, airline, railway, cruise company, car-rental company, hotel/hotel management group, holiday resort, convention/exhibition center, computerized reservation system, consulting organ for market development, media, and other related travel organs.

As an exhibitor, you may expect:
1. Numerous top-quality buyers worldwide;
2. Two trade days kept exclusively for registered delegates and two days open to the public.
3. Press conferences and symposiums for exhibitors to further promote their products and obtain insights in the international tourism market;
4. Thousands of people to visit your exhibition booth;
5. Well-arranged social activities for exhibitors to establish close ties with buyers.

Schedule
Oct. 29, 2007 (Monday) 09:00-17:30 Registration/booth construction
Oct. 30, 2007 (Tuesday) 09:00-17:30 Registration/booth construction
Oct. 31, 2007 (Wednesday) 09:00-17:30 Registration/booth construction
14:00-15:00 Press Conference by the CITM Organizing Committee
18:30-20:00 Opening Ceremony and Reception by the CITM
Organizing Committee and Yunan Provincial People’s Government (Delegates of overseas buyers and exhibitors)
Nov. 01, 2007 (Thursday) 09:00-18:00 Business talks/Open to trade visitors
09:00-17:30 Buyers/ trade visitors registration
Nov. 02, 2007 (Friday) 09:00-18:00 Business talks/Open to trade visitors
Nov. 03, 2007 (Saturday) 09:00-17:00 Open to the public
Nov. 04, 2007 (Sunday) 09:00-15:00 Open to the public/17:00 Withdrawal of exhibition
Nov. 05, 2007 (Monday) 09:00-18:00 Withdrawal of exhibition
Note: The Schedule is subject to change with notice.

I. Organizer and Manager — The exhibition is organized by the CITM Organizing Committee, and the CITM Secretariat, as the permanent working body of the Committee, is in charge of the organization and management.
II. Qualification for Participating in the Exhibition — Upon receiving the application and full payment of the participation cost for the CITM 2007, the CITM Secretariat will issue a notice in written form to confirm your qualification as an exhibitor, and the “Exhibitor Service Manual”, “Confirmation Letter on Exhibition Booths” and “Map of the Exhibition Booths” will be mailed to you too.
III. Exhibition Booths
1. Allocation — Booth/space will be allocated at the CITM Secretariat’s full discretion in registration sequence, reservation of booth areas and requirements of exhibitors. The Secretariat has the right to change the floor space or designation of booths of exhibitors.
2. Booth Construction — A. The construction of a raw-space booth can only be carried out by the Official Construction Contractor designated by the CITM 2007 or a construction company designated by the exhibitor. If an exhibitor selects an outside construction company, booth construction work cannot be carried out unless the construction has been approved by the CITM Secretariat and a security deposit in an amount of RMB5,000 yuan has been made to the CITM Secretariat.
B. If an exhibitor renting a shell scheme booth wants to decorate it, the decoration must be carried out by the Official Construction Contractor designated by the CITM.
3. Rent — A. Raw Space
a) For booths on rented raw space, no more than three co-exhibitors are allowed for every 18 sq m. No booth or raw space shall be assigned or sub-licensed to a third party.
b) Exhibitors who apply to build a two-storey structure on rental space area shall pay extra fee for the construction of the upper floor. The extra fee equals to the product of the upper area multiplied by half of the raw-space price per 1 sq m. The fee shall be paid when exhibitors receive the notice on payment after CITM Secretariat approves the blueprints.
B. Two or more exhibitors are not allowed to jointly rent one shell scheme booth (3m x 3m).
IV. Exhibitors
1. Each shell scheme booth shall be entitled to have four delegates at most.
2. Those who have no booth/space shall not be admitted to CITM 2007 without permission of the CITM Secretariat.
3. For raw-space booth, one exhibitor shall be entitled to have four delegates for every nine sq m.
V. Preferential Clause
1. Those who apply for the exhibition and pay the lump sum before May 31, 2007 can enjoy a reduction of RMB800 yuan for every 9 sq m (Payment eligibility is based on the date of bank remittance).
2. Preferential clause for 10 or over 10 booths:
Those who apply for 10 or over 10 standard shell scheme booths and raw space can enjoy the preferential treatment of “one free for every 10 standard shell scheme booths”.
I. Cancellation and Refund
1. Cancellation must be made in a written notice to the CITM Secretariat before June 30, 2007.
2. Cancellation fee, 20 percent of the total price, shall be reduced.
3. Refund shall not be made to those whose application for cancellation is received on or after July 1, 2007 (based on the postmark), or to those who fail to show at the CITM 2007.
4. Service charges of bank transferring will be reduced out of the refund. All refunds will be made after November 30, 2007.
VII. Security
All exhibitors are required to strictly abide by the laws, rules and regulations on fire, security and health issued by the state and the local governments, the CITM Secretariat, the official construction contractor, and the owner of the exhibition hall.
VIII. Risks and Liabilities
The CITM Organizing Committee shall not be liable for any loss or damage to the exhibitor’s property caused by any reason whatsoever or for lost shipments during transportation.
IX. Remarks
1. The CITM Secretariat reserves the right to disqualify any exhibitor whose status is incompatible with the application and registration, and the relevant fees shall not be refunded.
2. The CITM Secretariat has the right to disqualify any exhibitor who violates the above-mentioned rules and regulations, and terminate its participation.
3. The CITM Secretariat reserves the right to revise these regulations at any time and work out new regulations according to the actual preparation work.
4. Application can also be made by logging onto www.citm.com.cn, in which the latest news and information will be released.

I. Exhibitor
Name of company: _____________________________________________________________
Address: _____________________________________________________________________
Tel: _____________________________________ Fax: ________________________________
E-mail: _______________________________________________________________________
Contact person: ____________________________Job title: _____________________________

II. Reservation of Shell Scheme Booths
□ Standard shell scheme booth: RMB19, 100 yuan (US$2,500) per booth (Each standard shell scheme booth is 9 m2 and one booth at least. A standard booth includes four chairs, a table for business talks, a consulting table, and a fascia board, a piece of carpet, two lamps, a waste paper basket, a socket and four exhibitor passes.)
□ Raw space: RMB17, 200 yuan (US$2,250) / 9 m2 (Each unit is 9 m2 and two units at least)
Those who apply for the exhibition and pay the lump sum before May 31, 2007 can enjoy a reduction of RMB800 yuan for every 9 m2 (Payment eligibility is based on the date of bank remittance). Applying for 10 or over 10 booths, please see the 5th item — Preferential Clause of the “Regulations on Participating in the CITM 2007”.

We ask for a reservation of _______ standard shell scheme booth (s) / ______________ square meters of raw space. The total cost is RMB__________________________________yuan or US$_____________________________________.

III. Payment
We have remitted the participation cost RMB _____________________________yuan / US$ _______________________through____________________________________________________Bank on _____________/ _____________/ _____________ (month/date/year) to the designated bank (please send in a copy of receipt of remittance).
Payment must be made to Beijing Xinghualu Exhibition Limited
Account number: 0581586710001
Bank: Chang An Avenue Sub-branch, Beijing Branch, China Merchants Bank
Address: 11 Jianguomennei Ave., Beijing 100736, China

I have read the above-mentioned rules and regulations and agree to abide by them.

Signature: ______________________________________________________
(Authorized Signature & Official Stamp)
Date: ___________________________________________________________
.
Remarks:
1. Please fax this application form and a copy of the receipt of remittance to the CITM Secretariat before June 30, 2007.
2. Otherwise application for stand will be invalid.
3. Please indicate that the payment is made for registration in CITM 2007.

CITM Secretariat
Add: Rm. 304, 9A Jianguomennei Ave., Beijing 100740, China
Tel: 86-10-65201304, 65201331, 65201333, 65201334
Fax: 86-10-65201332
E-mail: citm@cnta.gov.cn
http://www.citm.com.cn

Please write in block letters or type clearly and fax it to the CITM Secretariat together with the Booth Application:
Contact person: ___________________________Job title: ___________________________
Name of company: ___________________________________________________________
Tel: ____________________________________Fax: _______________________________

Please tick the boxes below, which describe the products/services your company provides:
1. Travel wholesaler 2. Travel agent
3. Tourist attraction 4. Cruise company
5. Vehicle rental company 6. Hotel/hotel group
7. Holiday resort 8. Convention & exhibition center
9. Computerized reservation system 10. Consulting organ for market development
11. News media 12. Business tour
13. Camping 14. Tourist car/coach company
15. Conference/banquet 16. Convention/exhibition
17. Incentive tour 18. Tourism administration
19. Tourism association 20. Airline company
21. Rail tour 22. Theme park
23. Wildlife zoo 24. Special interest tour
25. Youth tour 26. Adventure tour
27. Cruise 28. Boat rental
29. One-day tour 30. FIT service
31. Special tour 32. Ground service
33. Fitness tour 34. Golf holiday
35. Ski holiday 36. Others (please specify)______________________________

Company Description:
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

CITM Secretariat
Add: Rm. 304, 9A Jianguomennei Ave., Beijing 100740, China
Tel: 86-10-65201304, 65201331, 65201333, 65201334
Fax: 86-10-65201332
E-mail: citm@cnta.gov.cn
http://www.citm.com.cn

Kunming International Convention ＆ Exhibition Center is located in Yunnan’s capital city Kunming that boasts spring-like climate all the year round. Thanks to its favorable geographical location that borders on Kunming International Airport on the south and Kunming Railway Station on the east, the Center has extremely convenient traffic accessibility.

Kunming International Convention ＆ Exhibition Center covers an area of 225,000 m2. The 100,000 m2 indoor exhibition area of the Center includes 6 single-story, large-span and column-free exhibition halls, the gross floor space of which has added up to 50,000 m2, in which the No. 1 and No. 2 exhibition halls measure 72 meters in length, 70 meters in width and 11 meters in height; the No. 3 exhibition hall measures 100 meters in length, 70 meters in width and 16 meters in height; the No. 4 exhibition hall measures 156 meters in length, 70 meters in width and 16 meters in height; and the No. 5 and No. 6 exhibition halls measure 128 meters in length, 70 meters in width and 11 meters in height. The indoor exhibition halls can be partitioned into 5,000 international standard exhibition pavilions, all of which are furnished with wireless or wired broadband Internet interfaces. In addition, the Center has 30,000 m2 of outdoor exhibition area, which can be built into 1,500 international standard exhibition pavilions.

Matching facilities of Kunming International Convention ＆ Exhibition Center include a grand banquet hall that simultaneously caters 2,000 guests, while the hall can also be used for conferences supported by simultaneous interpretation facilities with 2,000-plus receivers and 2 sets of 200-inch, high-brightness display boards. The matching facilities also include multi-function halls, office buildings, hotels, a bodybuilding center and a parking lot for 1,500-plus motor vehicles. Therefore, the Center is ideal for all sorts of international or domestic conferences with 50 – 5,000 participants. Being a modern conference- and exhibition-oriented enterprise, the Center may serve purposes of exhibitions, conferences, business and trade events, information, advertising, catering, hotel, bodybuilding and entertainment, all of which are enriched by the Center’s rich experience in operating conferences and exhibitions as well as offering top-quality comprehensive services. Thanks to all these, the Center has become the first choice for holding large-scale international or domestic conferences and exhibitions. Kunming International Convention ＆ Exhibition Center has been admitted to the International Association of Exhibition Management (IAEM), and the China Convention and Exhibition Annual Assembly has evaluated Kunming International Convention & Exhibition Center as the “Convention and Exhibition Site that Offers the Best Comprehensive Services”.

To ensure success of the China International Travel Mart (CITM), Kunming International Convention ＆ Exhibition Center will strive to offer top-quality services to all participatory foreign and domestic customers, so as to contribute to the development of the world tourism industry.

Kunming International Convention ＆ Exhibition Center
Add: 289 Chuncheng Road, Kunming, Yunnan Province, China
Tel: (86-871) 351 3442
Fax: (86-871) 351 3440
Postal Code: 650200

Beijing Xinghualu Exhibition Limited is a powerful professional exhibition enterprise attached to China National Tourism Administration. With strong strength and thanks to its flexible, quick and well-arranged operation methods, Beijing Xinghualu Exhibition Limited has effectively connected and coordinated with domestic and international tourism business people, agents, tourism trade bodies, as well as tourism authoritative institutions and organizations. It has a large number of clients and friends in China and other countries in the world.
Beijing Xinghualu Exhibition Limited has offices with an area of 15,000 square meters, in which high-quality design, production, administration and other functional departments are located. It also has a first-class team for exhibition innovation, planning, design, art presentation and project construction. The company consists of Marketing Department, Design Department, Manufacture Department, Administrative Department, Financial Department and Transport Department, providing one-continuous-line service.
Possessing a number of senior project managers and innovative three-dimensional designers, Beijing Xinghualu Exhibition Limited has strong advantages in market exploration and professional exhibition design.
Beijing Xinghualu Exhibition Limited organizes and sponsors exhibitions, conventions and other group exhibition activities for domestic and overseas tourism communities, industrial, commercial and trade circles and cultural exchange organizations. Every year, the company designs, produces, constructs and sponsors 120-some various exhibitions and activities for domestic customers from different provinces, municipalities and autonomous regions.
Beijing Xinghualu Exhibition Limited is the official contractor of China International Travel Mart (CITM), which is the largest professional travel exhibition in Asia, China Domestic Travel Fair (CDTF) and North China Tourism Fair.
Beijing Xinghualu Exhibition Limited hires legal consultants all the year round, providing perfect legal service for the development of the company.
Beijing Xinghualu Exhibition Limited offers professional services to exhibitors and buyers through the modern information network. With high professional dedication and team spirits, and diligent and down-to-earth style of work, all staff members will provide a series of effective ways and opportunities for clients to display their actual strength and seek trade partners.
Beijing Xinghualu Exhibition Limited adheres to the principle of "putting clients and quality first", honest service and cooperation. All the staff members of Beijing Xinghualu Exhibition Limited are keen on conducting extensive exchanges and cooperation with friends from Chinese and foreign tourism communities, and industrial and commercial circles.

Beijing Xinghualu Exhibition Limited Shanghai Xinghualu Exhibition Limited
Add: No. 248 Yangzhuang Road,Tongzhou Add: Room 307, 101 Puhuitang Road, Xuhui
District, Beijing 101100, China District, Shanghai 200030, China
Tel: 86-10-60536832 Tel: 86-21-64275373, 54243115-804
Fax: 86-10-60535708 Fax: 86-21-64275004
E-mail: xhlexpo@163bj.com E-mail: master@xing-lv.com
http://www.xhlexpo.com.cn

Beijing Xinglu Advertising Ltd. is a specialized advertising company attached to China National Tourism Administration. Its business involves the planning of books, the editing and publishing of tourism promotion products, the planning and organizing of large P.R. activities, acting as advertising agent for famous domestic and foreign brands, the enterprise CI/VI design, the development of multi-media optical disks, the production of films and TV programs, and the later-period service for the authentication of the tourism system.
Relying on its talented staff, technological advantages, and a good understanding and command of the market, Beijng Xinglu Advertising Ltd. serves as an agent for domestic and international advertising business, and the official contractor for advertising and sponsorship of the annual China International Travel Mart and China Domestic Travel Fair. Since 2001, Beijng Xinglu Advertising Ltd. has successfully fulfilled the advertising and sponsorship work for five CITMs and three CDTFs. In addition, it has launched advertising projects through the publicity books and materials of China National Tourism Administration. With diversified media, Beijing Xinglu Advertising Ltd. provides a high-level platform for clients to make domestic and foreign publicity.
To make exhibitors acquire more benefit, fully demonstrate their enterprise images and promote tourist products and brands, Beijng Xinglu Advertising Ltd. provides various advertising and sponsorship projects: sponsorship projects include chief sponsor, designated products, carrier bags, participation passes, admission tickets, etc.; print media covers Exhibitor Service Manual, Official Directory, List of Buyers, List of Exhibitors, and Official Daily, etc.; on-site advertisements are distributed mainly inside and outside of exhibition halls and in the bustling sections and roads of surrounding areas; other projects are advertisements through film, network and local media, etc. With diversified media, Beijing Xinglu Advertising Ltd. Provides a high-level platform for clients to make domestic and foreign publicity.
At present, Beijing Xinglu Advertising Ltd. has clients from all over China, as well as from many foreign countries, involving various trades, such as tourism, culture, foreign affairs, IT, and foreign agencies stationed in Beijing. Among its great number of clients are tourism bureaus of all the provinces, municipalities and autonomous regions, China International Travel Service Head Office, China Travel Service Head Office, China CYTS Tours Holding Limited, Beijing Capital Tourism Group, China Travel International Ltd., CITIC Travel Limited, Greece Tourism Administration, Malaysia Tourism Administration, Hawaii Tourism Bureau, etc.
Beijing Xinglu Advertising Ltd. welcomes old and new customers with a brand-new face and quality service. Let's go forward hand in hand to create a bright future!

Beijing Xinglu Advertising Ltd.
Add: 9A Jianguomennei Ave., Beijing 100740, China
Tel: 86-10-65201307, 65201327
Fax: 86-10-65256624
E-mail: xinglu1302@163.com

Beijing King Eagle Logistics Ltd. is a comprehensive and professional company for transporting domestic and international goods, as well as the official forwarder designated by the Organizing Committee of the China International Travel Mart (CITM).
The company undertakes the task of providing safe, rapid, convenient and excellent services to its customers. By relying on its senior management personnel, perfect domestic information platform, diversified and integrated international network, and flexible, careful and thorough operation and after-sale service, Beijing King Eagle Logistics Ltd. puts stress on the personalized service concept, tries every way to satisfy the demands of different clients for the transport of goods, guarantees the interests of its clients and provides the correct, smooth and safe transport of goods. As the official forwarder of CITM, it will provide all transport services (including the back-and-forth transport of construction materials, the back-and-forth transport of exhibits and publicity materials for domestic and foreign exhibitors, on-site transport of exhibits, transporting materials back to the units, sending materials by post and other relevant services).
Beijing King Eagle Logistics Ltd. will try its best to provide excellent, efficient and safe transportation service for all exhibitors.

Beijing King Eagle Logistics Ltd.
Add: N102, Longji Building, No. 67 Jinbao Street, Dongcheng District, Beijing 100005, China
Tel: 86-10-65276436, 65276473
Fax: 86-10-65263189
Website: www.kelchina.com
E-mail: kel@kelchina.com

Yunnan is located in southwest China in the middle reaches of the famous Lancang-Mekong River, which is praised as the oriental international river. With its 4,060-kilometer-long boundary lines, the Province respectively borders on Vietnam, Laos and Myanmar, while it is in close vicinity of Thailand, Cambodia, India and Bangladesh. For this reason, Yunnan is China’s important gateway leading to Southeast and South Asia.

Yunnan covers a total area of 394,000 km2, and its average elevation ranges from 2,500 to 3,000 meters. Under the jurisdiction of the Province are 16 prefectures and municipalities. Owing to that its population includes 25 ethnic minority groups, Yunnan is China’s only province that has the greatest number of ethnic minority groups.

Yunnan boasts convenient transportation facilities, which include over 100 international or domestic air routes, 1,648 kilometers of railways and 160,000 kilometers of highways. In 2005, and in addition to its 10 existing airports, Yunnan is speeding up the pace to construct the New Kunming International Airport and airports in Wenshan, Honghe and Tengchong.

Yunnan is one of the Chinese provinces and regions that have the richest tourism resources, and its long-standing history and intense ethnic folk customs have woven into eye-dazzling ethnic cultures. The Province has mysterious and diversified natural scenes, while its specialized geographical setting and landforms have created multi-type and diversified climatic features that include almost all the climatic patterns of north and south China. Represented by Kunming, Yunnan areas at the elevation between 1,800 and 2,000 meters are neither too cold in winter nor too hot in summer, and the annual average temperature of 15 ?C has created the eternally spring-like climate. Yunnan’s countless highland lakes and ideal ecological environment have nurtured unique tourism resources, making Yunnan the eternally spring-like tourist destination for vacationers and holidaymakers.

On the mysterious and miraculous land of Yunnan, there are spectacular snow mountains and glaciers in the north; vast expanse of tropical rainforests and precious and rare fauna and flora species in the south; meandering and torrential “Three Parallel Rivers” in the west; magnificent karst landforms in the east; and numerous highland lakes and the renowned tourist city Kunming that enjoys the fame of “Spring City” in the center. These diversified natural scenes have formed 5 major eco-culture tourism zones of Yunnan, as listed in the following: the Shangri-la eco-culture tourism zone in northwest Yunnan; the tropical rainforest culture tourism zone in southwest Yunnan; the karst landform eco-culture tourism zone in southeast Yunnan; the red-soil highland eco-culture tourism zone in northeast Yunnan; and highland lake eco-culture tourism zone in central Yunnan. The refined tour routes of Yunnan include: 1) the Dali-Lijiang-Diqing Shangri-la tour route; 2) the Xishuangbanna-Simao tropical rainforest tour route; 3) the Tengchong-Ruili geothermal, volcano and cross-border tour route; 4) the southeast Yunnan karst landscape tour route; 5) the tour route of Hani-minority terraced paddy fields in Yuanyang and the ancient city of Jianshui; 6) the tour route of marshlands and waterfalls on the northeast red-soil highlands; 7) the Kunming-Yuxi highland lake tour route; and 8) the Lancang-Mekong River cross-border tour route.

The colorful Yunnan is indeed the tourists’ paradise. The warm-hearted and hospitable people of all Yunnan ethnic groups cordially welcome the domestic and overseas friends to tour Yunnan, so as to enjoy the enchantingly beautiful landscape, appreciate the diversified and colorful ethnic folk customs, share the joy of returning to the nature and the perfect harmony between humans and the nature, and experience the entire process to upgrade delight from the scenery to emotions in the heart, then from heart’s content and to happiness of the fairyland.
For more information, please click http://www.yunnantourism.com